Home / Tools
Free Marketing Tools
Smarter tools for better marketing decisions.
Free calculators, checkers and AI-powered tools built for marketers and business owners. Calculate performance, audit tracking, improve websites and generate better marketing assets.
Try a metric (ROAS, CPL), a platform (Google Ads, GA4) or a task (budget, tracking).
Start here
Not sure which tool you need? These six look at your business and tell you where to start.
Marketing Health Check
The full picture: we scan your website, calculate your marketing economics from the numbers you have, score what can be measured, and interpret all of it — with every figure marked as observed, calculated, supplied or unknown.
AI Marketing Plan Generator
Turn your business context into a structured 90-day marketing plan with priorities, channel mix and budget allocation.
Website Marketing Checker
See whether your page has the machinery to convert a visitor: a clear subject, ways to get in touch, calls to action, mobile readiness and measurement.
Conversion Tracking Checker
Check which analytics and advertising tags are on your page — GA4, Tag Manager, Google Ads, Meta, and more — and what each one does and does not prove.
SEO Checker
A page-level SEO check: title, meta description, headings, canonical, indexability, structured data, image alt text and internal links.
Google Ads Campaign Planner
Turn your business context into a Google Ads account structure: campaign types, budget split, keyword themes, negatives, and the tracking it needs before you spend.
All tools
The full library, grouped by what you are trying to do.
Advertising & Performance 18 tools
Work out a number
ROAS Calculator
Work out your return on ad spend, and check it against the break-even point for your margin.
Break-Even ROAS Calculator
Find the minimum ROAS your ads need to cover product costs, before you count a cent of profit.
Marketing ROI Calculator
Measure the return on your total marketing investment, not just the media spend.
CPA Calculator
Work out what each acquisition actually costs you in advertising spend.
CPL Calculator
Calculate your cost per lead and see what you are really paying for enquiries.
CAC Calculator
Calculate customer acquisition cost across your whole acquisition effort, not just media.
CPC Calculator
Work out your average cost per click from spend and click volume.
CPM Calculator
Calculate cost per thousand impressions for awareness and reach campaigns.
CTR Calculator
Calculate click-through rate from clicks and impressions.
Conversion Rate Calculator
Calculate conversion rate against visitors or clicks — whichever denominator you actually mean.
Plan and forecast
Marketing Performance Calculator
Turn six numbers into your full funnel: conversion rate, CPL, CAC, ROAS, ROI and where the weak link is.
Google Ads Budget Calculator
Work backwards from the conversions you need to the Google Ads budget required to get them.
Meta Ads Budget Calculator
Plan a Meta Ads budget from the results you want, working back through CPM and click-through rate.
Lead Generation Forecast
Turn a monthly ad budget into an expected number of leads, sales and revenue — end to end.
Generate with AI
Google Ads Campaign Planner
Turn your business context into a Google Ads account structure: campaign types, budget split, keyword themes, negatives, and the tracking it needs before you spend.
Meta Ads Campaign Planner
A Meta advertising plan built around your funnel: audience strategy, creative angles, budget split by stage, retargeting requirements and a testing roadmap.
Ad Copy Generator
Google and Meta ad copy written to the real character limits, with no invented claims, discounts or ratings — and a list of the claims your business should not make.
Campaign Brief Generator
A brief you can hand to an agency, freelancer or internal marketer: objective, success criteria, scope, what is out of scope, deliverables and the questions worth asking them.
Website & CRO 8 tools
Work out a number
Revenue Per Visitor Calculator
See what each website visitor is worth, so you can value traffic properly.
Average Order Value Calculator
Calculate average order value from revenue and order count.
Website Conversion Calculator
Calculate your website conversion rate and see what a realistic improvement would be worth.
Plan and forecast
Generate with AI
Landing Page Brief Generator
A brief for a page with one job: the hero message, what a reader must believe and in what order, the objections to answer, the proof needed and the call-to-action strategy.
Website Improvement Plan
We scan your page, then build an improvement plan from what was actually found — with every action labelled as observed, something you told us, or our recommendation.
CRO Ideas Generator
Conversion experiments framed as testable hypotheses rather than diagnosed faults, each with the change to make and how you would know it worked.
SEO 6 tools
SEO Checker
A page-level SEO check: title, meta description, headings, canonical, indexability, structured data, image alt text and internal links.
SEO Strategy Generator
Set an SEO direction for your business: the few priorities that would actually move you, where the opportunity sits, and which assumptions to check against real data before committing a quarter to them.
Keyword & Topic Planner
Topic clusters grouped by search intent, with the page type that should own each one — and an honest note that these are ideas to validate, not keyword research with volume data behind it.
Content Brief Generator
A brief a writer can work from: the search intent behind the topic, the page structure, the questions it must answer, where to link, and what to leave out.
Meta Title & Description Generator
Title tag and meta description options written to the lengths Google actually displays, each taking a different angle, with no invented ratings, prices or guarantees.
SERP Preview
Preview how a title and meta description could appear in search results, with live character counts.
Tracking & Analytics 4 tools
Conversion Tracking Checker
Check which analytics and advertising tags are on your page — GA4, Tag Manager, Google Ads, Meta, and more — and what each one does and does not prove.
UTM Builder
Build correctly encoded campaign tracking URLs that keep your existing query parameters intact.
UTM Parser
Paste a tagged URL and read back exactly what each campaign parameter is set to.
Google Ads Character Counter
Check Google Ads headlines, descriptions and paths against the current character limits as you write.
Social 3 tools
Social Content Planner
A social plan sized to the time you actually have: content pillars with a share of effort, a realistic cadence per channel, and what to drop first when you fall behind.
Social Post Generator
Genuinely different posts for one topic — each with its own hook, a visual you can actually produce, and no invented statistics, reviews or results.
Promotion Content Planner
Content for a promotion with a start and an end — teased, launched, sustained and closed — plus the production list and the compliance points worth checking first.
AI Marketing 2 tools
Marketing Health Check
The full picture: we scan your website, calculate your marketing economics from the numbers you have, score what can be measured, and interpret all of it — with every figure marked as observed, calculated, supplied or unknown.
AI Marketing Plan Generator
Turn your business context into a structured 90-day marketing plan with priorities, channel mix and budget allocation.
Not sure which number to fix first?
We will review your advertising, website and tracking and show you where the biggest gain is. No obligation.