Marketing Health Check
The full picture in one place. We scan your website, calculate your marketing economics from whatever numbers you have, score what can actually be measured, and then interpret all of it — with every figure marked as observed, calculated, supplied by you, or unknown.
Fill in the form to generate your result.
Working on it…
How it works
Four steps, in order. We scan the page you give us and record what is actually there. We calculate your unit economics from any figures you supply — cost per lead, acquisition cost, return on ad spend, break-even points. We score the components that can be assessed. Only then does the AI interpret the evidence, which it cannot alter.
Where the score comes from
The score is calculated by us from documented components, each showing what it measured, what it earned and why. The AI never sees it on its way to you and has no field to write one into, so it cannot round it up, reframe it or argue with it. Components we could not assess are left out of the total rather than scored zero — you are not penalised for a figure you did not have.
How to read your result
Every number carries its class. Observed means we saw it on your page. Calculated means we did the arithmetic on figures you gave us. Unknown means nobody has it, and we say so instead of estimating. Anything the AI proposes is a recommendation and is labelled as one.
What to watch for
All the numeric questions are optional. A business that knows none of them still gets a useful assessment of its website and measurement; one that knows them all gets the economics as well. The gaps are shown rather than hidden, because what we could not assess is part of the answer.
Questions
Do I need to know my numbers?
No. Every numeric field is optional. Leave them blank and those metrics are marked unknown and excluded from the score — the assessment still covers your website, your measurement setup and your search basics.
Is the score generated by AI?
No, and this is the part worth understanding. The score is calculated in code from components you can read, each showing exactly what it earned and why. The AI interprets it and cannot change it.
What can the scan actually see?
The HTML your page returns: headings, copy, forms, contact links, metadata, structured data and tracking tags. Not design, not speed, not anything built in the browser — and the report says which is which.
Is this the same as your free growth plan?
No. This is automated and takes a couple of minutes. The growth plan is a person going through your advertising, website and tracking with you. This is a good way to arrive at that conversation already knowing where the gaps are.
Why do I have to verify an email?
Each generation costs us a request, so an unverified form would be drained by bots within a day. Verifying proves an inbox is real. It is not a newsletter signup — we do not add you to a mailing list or a CRM, and the free calculators need no account at all.
Does it use real search or cost data?
No, and it says so rather than pretending otherwise. We have no keyword volume, cost-per-click or competitor data source, so the tool never states one. Anywhere a figure would normally be invented, it is simply absent. Any number it proposes is labelled as a starting point to validate against your own accounts.
Proof this works
Setup4 had traffic and no reliable way to tell which of it turned into business. Fixing that first is what made every later decision defensible — and produced 400+ sales-qualified leads through calls and forms.
If you would rather we handled it
The Health Check tells you where the gaps are. Working out which to close first, and what it is worth, is the conversation we have for free.
Want the numbers behind your numbers?
We will review your advertising, website and tracking, then show you where the biggest gain is. No obligation.