Enter your numbers to see the result and what it means.
How this calculator works
Enter your advertising spend and the clicks it bought over the same period. The result is your average cost per click.
The formula
CPC = Advertising spend ÷ Clicks. This is an average — the range underneath it usually matters more than the average itself.
Questions
Why is my average CPC higher than my bids?
Bids are maximums for a keyword, and your average blends every keyword, device and placement. Broad or competitive terms pull the average up.
Is a lower CPC always better?
No. Cheap clicks from poorly matched searches cost more per customer than expensive clicks from people ready to buy. Judge on cost per acquisition.
Proof this works
Performance marketing rebuilt around profit rather than platform-reported conversions — 8.9x attributed ROAS.
If you would rather we handled it
We manage Google Ads accounts where the goal is qualified enquiries, not clicks.
Want the numbers behind your numbers?
We will review your advertising, website and tracking, then show you where the biggest gain is. No obligation.