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What to do, in what order, for the next twelve months
A sequenced plan across all nine layers — what gets fixed first, what follows, what each stage is meant to achieve and who owns it. Direction you can hand to any team and reassess every quarter.
✓ Fixed fee · Sequence and targets you keep · Quarterly review included
Who it is for
Businesses that know roughly what is wrong and need the order of repair — usually after a free growth plan or a marketing audit, or when budget is about to increase and leadership wants one plan everybody follows.
Foundations first, then demand, then compounding
An illustrative sequence. Yours follows your constraint, not a template.
Fix the leaks
Measurement made trustworthy; the highest-impact page and follow-up problems repaired before any new spend.
Capture existing demand
Paid search and local visibility for people already looking, landing on pages that now convert.
Create and nurture
Demand creation where the offer supports it; email flows so nothing paid for goes cold.
Compound and review
Content and authority work, testing habit established, budget reallocated on a year of evidence.
A plan any team can execute against
Short enough to be read, specific enough to be acted on, and revisited every quarter so it changes when the evidence does.
Growth model
Customer value, targets and where growth is expected to come from.
Order of work
Every layer sequenced by quarter, with the reasoning for the order.
Targets per stage
What each quarter is meant to achieve, as numbers where the data supports them.
Owners and dependencies
Who does what, and what has to be true before each stage starts.
Measurement definitions
What counts, what it is worth and how progress is reported.
Quarterly review
Progress and constraints reassessed; the next quarter re-sequenced if needed.
Free plan, audit or roadmap?
Three ways to get direction. Most businesses start with the free plan.
Free Growth Plan
The diagnostic. Seven checks across offer, pages, traffic, measurement and follow-up.
- What is working
- What is disconnected
- What to fix first
Marketing Audit
Every layer examined in detail, with evidence, for businesses already spending.
- Layer-by-layer findings
- Technical and commercial evidence
- Prioritised fix list
Digital Growth Roadmap
The sequence: what to do, in what order, over twelve months, with targets.
- Growth model
- Order of work by quarter
- Targets and owners
How a roadmap is built
From evidence to a sequence, agreed with the people who will follow it.
Evidence
Free growth plan or audit findings, customer economics, capacity and channel history.
Output: constraint list
Direction
Growth model and channel priorities agreed with leadership.
Output: growth model
Sequence
Layers ordered by quarter with targets, owners and dependencies.
Output: twelve-month roadmap
Review cadence
Quarterly sessions to reassess against evidence and re-sequence where needed.
Output: quarterly review
Get the first chapter free
The free growth plan identifies the constraint. The roadmap sequences the rest.