Start typing to see how much room you have left in this field.
Limits from Google Ads Help — About responsive search ads, verified 2026-09-23.
How this counter works
Choose the field you are writing — headline, description or display path — and the counter applies that field’s limit as you type, showing characters used, characters remaining and whether you are over.
The formula
Responsive search ads allow headlines of 30 characters (3 to 15 per ad), descriptions of 90 characters (2 to 4 per ad), and two optional display paths of 15 characters each. Google counts each character in a double-width language such as Korean, Japanese or Chinese as two, and this counter does the same.
What to watch for
Fitting inside the character limit does not mean the ad will be approved. Editorial standards, trademark rules and industry restrictions are assessed separately and are a far more common cause of disapproval than length.
Questions
How many headlines should I write?
Google allows up to 15 and requires at least 3. More distinct headlines give the system more combinations to test, but only if they are genuinely different rather than reworded.
Does punctuation count?
Yes. Every character counts, including spaces and punctuation.
Why does my Japanese text count double?
Google counts double-width characters as two. The counter reproduces that rule, so the number here matches what Google Ads will tell you.
Proof this works
Performance marketing rebuilt around profit rather than platform-reported conversions — 8.9x attributed ROAS.
If you would rather we handled it
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