Enter a page address to see what we can read from it.
Fetching the page…
What this checks
We fetch the page and look for the machinery of converting a visitor. Is there a single clear heading saying what this page is? Is there more than one way to make contact? Are there calls to action? Does it declare a mobile viewport, serve over HTTPS, and carry analytics and sharing tags?
How the score is worked out
Every point is attributable to something we observed, and the result shows each component with the points it earned and why. There is no hidden weighting and nothing is generated by AI. If you disagree with a score you can see precisely which observation produced it.
How to read your result
A high score means the mechanics are in place, not that the page converts well. A page can have every element we check and still fail because the offer is weak or the copy does not answer the question a buyer actually has.
What to watch for
The result separates what we checked from what needs a person. Copy quality, offer strength, visual hierarchy and how the page feels on a slow phone are not visible in markup, and we do not pretend to score them. Those are exactly what a growth plan conversation is for.
Questions
Is this a full website audit?
No. It checks one page, from its HTML. A real audit looks at the whole journey, the analytics behind it, and the commercial numbers underneath — which is what our free growth plan covers.
Why did it say there is no enquiry form?
We can only see forms that arrive in the HTML. If your form is embedded by a third-party script and built in the browser, it will not be visible to us. The result says this rather than assuming the form is absent.
Does the score affect my Google ranking?
No. This is our own transparent score, built from observations. It is not a Google metric and no search engine sees it.
What if my site is built in React or another framework?
Then much of the page is assembled in the browser and we will see very little. The result flags that the served HTML was thin, which is itself worth knowing — search engines handle client-rendered content less reliably too.
Related tools
Website Improvement Plan
We scan your page, then build an improvement plan from what was actually found — with every action labelled as observed, something you told us, or our recommendation.
Marketing Health Check
The full picture: we scan your website, calculate your marketing economics from the numbers you have, score what can be measured, and interpret all of it — with every figure marked as observed, calculated, supplied or unknown.
CRO Ideas Generator
Conversion experiments framed as testable hypotheses rather than diagnosed faults, each with the change to make and how you would know it worked.
Website Conversion Calculator
Calculate your website conversion rate and see what a realistic improvement would be worth.
Proof this works
Setup4 came to us with traffic and no reliable way to tell which of it turned into business. Fixing measurement first is what made every decision after it defensible — and produced 400+ sales-qualified leads through calls and forms.
If you would rather we handled it
We build sites around the enquiry rather than around the homepage, then keep improving them against what the numbers say.
Want the numbers behind your numbers?
We will review your advertising, website and tracking, then show you where the biggest gain is. No obligation.