Enter your numbers to see the result and what it means.
How this calculator works
Enter revenue and visitors for the same period. The result is the average revenue each visitor generates.
The formula
Revenue per visitor = Revenue ÷ Visitors. Be consistent about whether visitors means sessions or users.
Questions
How do I use this figure?
Compare it to what a visit costs you. If a click costs more than a visitor is worth, the channel cannot work without improving conversion rate or order value first.
Is RPV better than conversion rate?
It is more complete. RPV captures conversion rate and order value together, so a site can improve RPV by converting more people or by selling more to each.
Proof this works
A website rebuild judged on what it converted, not how it looked.
If you would rather we handled it
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