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Email automation that follows up so your team does not have to
Lead nurture, onboarding, abandoned cart, post-purchase and win-back flows — built from real customer behaviour and connected to your CRM.
Most businesses have more revenue sitting in past enquiries and customers than in the next ad campaign.
Automation is how that revenue gets collected consistently.
Email Automation is one service inside layer 07 of the Growth System. The hub covers the full scope and how it connects.
What usually goes wrong
The patterns we see most often before we are involved.
Follow-up depends on someone remembering
Enquiries get one reply and silence, so slower buyers go elsewhere.
The newsletter is the only email
Broadcasts to everyone, no behaviour-based flows.
Flows were set up once and abandoned
Default templates, broken links, no reporting.
Email is not connected to anything
No CRM sync, no source data, no conversion feedback.
The work inside Email Automation
Scoped to what your business needs, not a fixed package.
Nurture and follow-up flows
For service and B2B businesses.
- New enquiry sequences by service
- Quote and proposal follow-up
- Long-cycle nurture
- Reactivation of old leads
eCommerce lifecycle flows
For Shopify and online stores.
- Welcome, cart and browse abandonment
- Post-purchase and review requests
- Replenishment and win-back
- VIP and segmentation
Platform and measurement
Set up and reported properly.
- Klaviyo, HubSpot or GoHighLevel setup
- Deliverability and domain authentication
- CRM sync and source tracking
- Flow revenue and reply reporting
Email Automation sits in layer 07 of nine
Highlighted below. We check the layers either side as part of the work, because that is usually where the result is decided.
Outputs you keep
Documented, in your accounts, readable without us in the room.
Automation map
Every flow, trigger and message planned against the customer journey.
Built flows
Written, designed, tested and live.
Platform setup
Authentication, lists, segments and CRM connections.
Reporting view
Revenue and replies by flow, reviewed monthly.
How it runs
Three stages, with a review before anything scales.
Map
Journeys, triggers and gaps identified from CRM and store data.
Output: automation map
Build
Copy, design, logic and integrations built and tested.
Output: live flows
Optimise
Performance reviewed; subject lines, timing and offers tested.
Output: monthly flow report
Is Email Automation the right next move?
We will say so plainly if another layer should come first.
Good fit
- You have a list or a steady flow of leads
- Buying takes time or repeats
- Follow-up currently relies on people
Fix something first
- No CRM or customer data to trigger from
- The list is tiny and not growing
- The offer is still undefined
Connected services
Start with the parent hub, or follow the layer that concerns you most.
Email Automation FAQ
Which platform do you use?
Klaviyo for eCommerce, HubSpot or GoHighLevel for service and B2B. We use what fits your CRM and budget.
Do you write the emails?
Yes, from your offers and customer language. You approve everything before it goes live.
Does this include SMS?
Where it suits the audience and consent rules allow, yes.
How do you measure it?
Revenue, replies and booked calls by flow, attributed in the platform and reconciled with the CRM.
Find out how much follow-up you are leaving to chance
The free growth plan maps your current follow-up and where automation would pay back first.