Fill in the form to generate your result.
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What you get
Four to six experiments, each with a hypothesis in testable form, the specific change, the area it touches, the effort involved and how to measure it. Plus a suggested order and an honest list of what has to exist before any of it can be judged.
Everything here is a hypothesis
This tool has not seen your page and has no analytics, heatmaps or session recordings. So it never says something IS broken, IS confusing or IS costing you conversions — it cannot know. Every idea is written as a belief to test, with the reasoning attached.
How to read your result
Tell it what you already know and the suggestions get much sharper. Real observations from your own analytics turn a guess into a hypothesis worth prioritising.
What to watch for
If your page gets low traffic, A/B testing will never reach significance. The result says so and suggests making the change and watching instead, which is the honest answer for most small businesses.
Questions
Why does it not tell me what is wrong?
Because it does not know. Anything claiming to identify defects on a page it has not measured is guessing with confidence, which is how working things get rebuilt.
Can I run these as A/B tests?
Only with enough traffic. The result tells you whether that is realistic for your volume, and what to do instead if it is not.
Why do I have to verify an email?
Each generation costs us a request, so an unverified form would be drained by bots within a day. Verifying proves an inbox is real. It is not a newsletter signup — we do not add you to a mailing list or a CRM, and the free calculators need no account at all.
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Proof this works
Setup4 had traffic and no reliable way to tell which of it turned into business. Fixing that first is what made every later decision defensible — and produced 400+ sales-qualified leads through calls and forms.
If you would rather we handled it
We build around the enquiry rather than around the homepage, then keep improving against what the numbers say.
Want the numbers behind your numbers?
We will review your advertising, website and tracking, then show you where the biggest gain is. No obligation.