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Every layer examined. Every finding with evidence.
A detailed review of your marketing system for businesses already spending — where the money goes, where it leaks, and exactly what to fix, in order. Deeper than the free plan; narrower than a strategy.
✓ Fixed fee · Findings you keep · Useful whoever does the work next
Who it is for
Businesses spending meaningfully on marketing that cannot say with confidence which part earns its keep. If you have not yet had the free growth plan, start there — it often answers the question on its own.
Nine layers, one question each
The audit follows the growth system so nothing is examined in isolation.
Strategy and offer
Customer value, positioning, channel logic and whether the work has an order.
Is there a reason behind the current mix?
Paid ads
Account structure, conversion setup, search terms, creative and budget allocation.
Is spend judged on qualified leads or revenue?
SEO and AI search
Technical health, intent coverage, local consistency and how you are described in AI answers.
Are you found and understood for what you sell?
Website and landing pages
Message clarity, hierarchy, conversion paths, speed and how each traffic type is handled.
Does each key page explain, build trust and ask for one action?
Tracking and reporting
Events, duplication, values, consent, platform alignment and what the reports are used for.
Can the numbers support a decision?
CRM and automation
Where leads land, who owns them, response time and what happens to the ones not ready.
Does every enquiry have a next step?
Nurture and lifecycle flows, list health and whether customers hear from you again.
Is repeat business left to memory?
Creative direction
Whether ads, pages and emails carry one message, and what that message is.
Do all channels say the same thing?
Optimisation
Whether there is a testing habit, a review cadence and a way to act on findings.
Does anything change as a result of reporting?
Findings, evidence and an order of repair
Written to be acted on by your team, by us, or by another partner. Nothing in it depends on hiring Digicue.
Layer-by-layer findings
What is working, what is disconnected, and the evidence for each.
Leak map
Where visitors, leads and revenue are lost, and which layer is responsible.
Prioritised fix list
Every issue ranked by impact and effort, with the reason.
Measurement review
Which numbers can be trusted today, and what it takes to trust the rest.
Walkthrough
A working session with your team to go through findings and agree the first three fixes.
Roadmap option
If you want the fixes sequenced over twelve months, the audit feeds straight into a roadmap.
Free plan, audit or roadmap?
Three ways to get direction. Most businesses start with the free plan.
Free Growth Plan
The diagnostic. Seven checks across offer, pages, traffic, measurement and follow-up.
- What is working
- What is disconnected
- What to fix first
Marketing Audit
Every layer examined in detail, with evidence, for businesses already spending.
- Layer-by-layer findings
- Technical and commercial evidence
- Prioritised fix list
Digital Growth Roadmap
The sequence: what to do, in what order, over twelve months, with targets.
- Growth model
- Order of work by quarter
- Targets and owners
How an audit runs
Read-only access, a few weeks, one working session.
Access and context
Read-only access to ads, analytics, tag container, Search Console, CRM and site. A short conversation about goals and history.
Output: scope confirmed
Layer review
Each layer examined against its question, with evidence gathered as we go.
Output: findings by layer
Leak map and priorities
Findings connected into a picture of where value is lost, then ranked by impact and effort.
Output: leak map and fix list
Walkthrough
Findings presented and discussed with your team; the first three fixes agreed.
Output: agreed first moves
Not sure you need the full audit?
Start with the free growth plan. If the audit is the right next step, it will say so — and if it is not, you will have saved the fee.