Enter your numbers to see the result and what it means.
How this calculator works
Enter monthly visitors and conversions to get your current rate. Add a target rate and the calculator shows how many extra conversions a month that would produce from the traffic you already have.
The formula
Conversion rate = Conversions ÷ Visitors × 100. Extra conversions at target = Visitors × (target % − current %) ÷ 100.
Worked example
12,000 visitors and 180 enquiries is a 1.5% conversion rate. Reaching 2.5% on the same traffic would produce 300 enquiries — 120 more a month without buying a single extra visit.
How to read your result
The uplift figure is arithmetic on your own numbers, not a prediction. It exists to show the size of the prize: for most sites, improving conversion is considerably cheaper than buying proportionally more traffic.
Questions
What counts as a conversion?
Whatever you actually want — enquiries, bookings, purchases or calls. Counting newsletter sign-ups alongside sales will flatter the rate and tell you nothing useful.
What target rate is realistic?
Look at your own best-performing pages rather than a published average. If one landing page converts at 4%, that is evidence of what your traffic and offer can do.
Why is my conversion rate falling as traffic grows?
Usually because the extra traffic is less qualified. Segment by channel before concluding the site got worse.
Proof this works
400+ sales-qualified leads via calls and forms, tracked end to end.
If you would rather we handled it
We build websites and landing pages designed to convert the traffic you already pay for.
Want the numbers behind your numbers?
We will review your advertising, website and tracking, then show you where the biggest gain is. No obligation.