Enter your numbers to see the result and what it means.
How this calculator works
Enter clicks and impressions for the same period. The result is the percentage of people who saw your ad and clicked it.
The formula
CTR = Clicks ÷ Impressions × 100.
Questions
What is a good CTR?
It depends entirely on channel, placement and intent. Search ads answering a specific query behave nothing like a social feed placement. Compare against your own history rather than a published benchmark.
Does a high CTR mean the campaign is working?
Not necessarily. A misleading ad can earn clicks and no sales. CTR measures attention, not outcome — read it alongside conversion rate.
Proof this works
Performance marketing rebuilt around profit rather than platform-reported conversions — 8.9x attributed ROAS.
If you would rather we handled it
We manage Google Ads accounts where the goal is qualified enquiries, not clicks.
Want the numbers behind your numbers?
We will review your advertising, website and tracking, then show you where the biggest gain is. No obligation.