Enter your numbers to see the result and what it means.
How this calculator works
Enter revenue and the number of orders for the same period. The result is what an average order is worth.
The formula
AOV = Revenue ÷ Orders.
Questions
Should AOV include shipping and tax?
Pick one convention and hold to it. Most stores exclude tax and include shipping revenue, but consistency matters more than which you choose.
Why does AOV matter for advertising?
Because it sets what you can afford to pay for a customer. Raising AOV raises your acceptable cost per acquisition without touching the ads at all.
Proof this works
An ecommerce account where the maths actually held up at scale — 12x attributed ROAS across the period.
If you would rather we handled it
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