Generating 200+ B2B leads for specialist design and construction services
Facility Systems operates in a specialist B2B environment where projects involve planning, design and construction decisions rather than quick consumer purchases. That means lead quality matters far more than raw enquiry volume.
Facility Systems
leads · 4 months
Google Ads · Meta Ads · B2B Lead Generation
Paid Ads · Website + Landing
Work delivered by SK as part of his contract with Holmes Digital.
The challenge
The marketing needed to reach organisations with genuine project requirements while communicating a specialised service offering clearly enough to create meaningful enquiries.
The approach
Google Ads captured active commercial searches from businesses already researching relevant services. Meta complemented search by reaching suitable business audiences earlier in the decision process.
Campaigns and landing experiences focused on converting that interest into enquiries the sales team could progress.
The result
leads · 4 months
The campaigns generated 200+ leads in four months, creating a stronger pipeline for Facility Systems’ specialist design, systems and construction services.
Work delivered by SK as part of his contract with Holmes Digital.
Growth System layers involved
2 of nine layers in scope. Every case connects back to the same system; the layers highlighted are where this work sat.
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