Generating 500+ property leads and turning 20% into sales
Property marketing does not end when someone submits a form. The real result is whether marketing enquiries eventually become property buyers. For Drouin Fields, we built a digital acquisition strategy around that commercial outcome.
Drouin Fields
leads · 20% converted into property sales
Google Ads · Meta Ads · Property Lead Generation
Paid Ads · Tracking + Reporting · CRM + Automation
The challenge
Property buyers spend considerable time researching location, affordability, land availability and future plans before making a decision.
The campaign needed to generate enough demand to build a meaningful sales pipeline without sacrificing lead quality.
The approach
Google Ads captured people demonstrating active property and land-buying intent. Meta Ads expanded the audience and introduced the development to prospective buyers earlier in their decision-making process. Together, the channels created a pipeline covering both active demand and future buyers.
Campaign performance was assessed beyond the initial lead, connecting marketing activity to the sales outcome wherever possible.
The result
leads · 20% converted into property sales
The campaigns generated 500+ property enquiries. More importantly, 20% converted into property sales.
That connection between lead generation and actual sales provided a much clearer measure of marketing performance than enquiry volume alone.
Growth System layers involved
3 of nine layers in scope. Every case connects back to the same system; the layers highlighted are where this work sat.
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