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Free tool

Google Ads Campaign Planner

Answer a few questions about your business and get a Google Ads account structure: which campaign types to run, how to split the budget across them, the keyword themes worth bidding on, the negatives worth excluding, and the tracking that has to exist before any of it is worth spending.

Your business Free with a verified email

Fill this in now — you can verify your email at the end.

What you sell, who buys it and roughly what it is worth.
Any budget split in the result is calculated from this range, not estimated by the model.
Leave blank if you are starting from nothing.
Be specific. A named constraint produces a far more useful answer than "we need more leads".
Optional. Used as context only — this tool does not visit or analyse your site.

Five generations a day. There is no card and no trial — you verify an email address so the tool cannot be scripted.

Fill in the form to generate your result.

What you get

A campaign structure sized to your budget, with each campaign given a percentage of spend and a plain statement of what it is for. Keyword themes grouped by intent with example phrases. Negative keyword themes aimed at the waste you described. The conversion tracking the account needs, what the landing page must do, what to measure, and what to test first.

How the budget split works

The model returns percentages only. Every dollar figure you see is calculated by us from the budget band you selected — we do not ask a language model to do arithmetic across a range, because that is the least reliable thing it could be asked to do and the budget is the part you are most likely to act on. The percentages are checked to total exactly 100 before anything is shown.

How to read your result

Treat the structure as a starting point shaped by your budget rather than a finished account. The most valuable part for most businesses is usually the negative keyword themes and the conversion requirements — those are where budget quietly leaks.

What to watch for

This tool has no search volume, cost-per-click or competition data, and it will not pretend to. Every free AI keyword tool on the internet emits fabricated monthly volumes; this one leaves the number out instead. Take the themes to Keyword Planner or Search Console for the real figures.

Questions

No, and it says so rather than pretending otherwise. We have no keyword volume, cost-per-click or competitor data source, so the tool never states one. Anywhere a figure would normally be invented, it is simply absent. Any number it proposes is labelled as a starting point to validate against your own accounts.

You can build from it. It gives you structure, themes and requirements — it does not create campaigns in your account, and it cannot see how your existing account is performing.

Because a small budget spread across five campaign types never gathers enough data in any of them to learn anything. The structure is deliberately sized to the money available.

Each generation costs us a request, so an unverified form would be drained by bots within a day. Verifying proves an inbox is real. It is not a newsletter signup — we do not add you to a mailing list or a CRM, and the free calculators need no account at all.

Proof this works

Setup4 had traffic and no reliable way to tell which of it turned into business. Fixing that first is what made every later decision defensible — and produced 400+ sales-qualified leads through calls and forms.

If you would rather we handled it

We build and run Google Ads accounts where every dollar is traceable to an outcome, not to a click.

Free growth plan

Want the numbers behind your numbers?

We will review your advertising, website and tracking, then show you where the biggest gain is. No obligation.