Enter your assumptions to see the projection and the figures behind it.
How this calculator works
Enter your monthly budget, expected cost per click, landing page conversion rate, lead-to-sale rate and average sale value. The calculator steps through each stage and shows the leads, sales, revenue, cost per lead, cost per sale and ROAS the model implies.
The formula
Clicks = Budget ÷ CPC. Leads = Clicks × (Landing page conversion rate ÷ 100). Sales = Leads × (Lead-to-sale rate ÷ 100). Revenue = Sales × Average sale value. Cost per lead = Budget ÷ Leads. Cost per sale = Budget ÷ Sales.
Worked example
A $10,000 budget at $4 a click buys 2,500 clicks. At a 5% landing page conversion rate that is 125 leads; at a 20% close rate, 25 sales; at $2,500 each, $62,500 of revenue — a 6.25x ROAS and $400 per sale.
How to read your result
This is a straight-line model, which means it assumes your rates hold as you scale. In practice they rarely do exactly — incremental budget usually buys slightly less-qualified traffic. Use it to sanity-check whether a plan can work at all, and to see which single rate has the most leverage.
Questions
Which number should I try to improve first?
Change each rate and watch the revenue figure. Usually landing page conversion rate and lead-to-sale rate move the outcome far more than cost per click does.
Is this a forecast I can commit to?
No. It is arithmetic on your assumptions. Treat it as a plan to test rather than a number to promise anyone.
What if my sales cycle is long?
Then leads and sales in the same month will not correspond to each other. Use historical cohort rates rather than same-month figures, or the model will mislead you.
Proof this works
500+ leads generated, with roughly 20% converting into property sales.
If you would rather we handled it
We run paid advertising with profitability as the measure, not impressions.
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