Enter your numbers to see the result and what it means.
How this calculator works
Enter your advertising spend for the period and the number of leads it generated. The result is what each enquiry cost you in media.
The formula
CPL = Advertising spend ÷ Leads. Count leads consistently: if you count form fills one month and add phone calls the next, the trend is meaningless.
Worked example
Spend $8,000 and generate 160 enquiries, and your cost per lead is $50.
How to read your result
A low CPL is only good if those leads close. A $30 lead that converts at 5% costs $600 per customer; a $90 lead that converts at 30% costs $300. Always pair CPL with your lead-to-sale rate before deciding a channel is cheap.
Questions
Should unqualified enquiries count as leads?
Count them, but track qualified leads separately. The gap between the two is usually where the targeting problem lives.
Why did my CPL rise when I increased budget?
Extra budget typically buys less-qualified impressions, and competition rises at higher bids. A rising CPL as you scale is normal; watch cost per sale rather than cost per lead.
How do I lower CPL without hurting quality?
Usually through landing page conversion rate rather than bidding. Converting more of the traffic you already pay for lowers CPL without touching targeting.
Proof this works
500+ leads generated, with roughly 20% converting into property sales.
If you would rather we handled it
We manage Google Ads accounts where the goal is qualified enquiries, not clicks.
Want the numbers behind your numbers?
We will review your advertising, website and tracking, then show you where the biggest gain is. No obligation.