Building an agency website around strategy, work and conversion
An agency website needs to sell expertise without becoming another collection of generic marketing claims. The Holmes Digital website was developed to make the agency’s capabilities, work and approach easier to understand while giving prospective clients clear pathways into a conversation.
Holmes Digital
Website Design · Website Development · Lead Generation
Strategy · Website + Landing
Work delivered by SK as part of his contract with Holmes Digital.
The approach
The project brought together service positioning, case studies, content hierarchy and conversion-focused website development.
Rather than allowing each service to exist as an isolated page, the experience demonstrated how the agency’s different capabilities connected around client growth.
The outcome
The finished platform became both a credibility asset and an active part of the agency’s lead-generation system.
Work delivered by SK as part of his contract with Holmes Digital.
Growth System layers involved
2 of nine layers in scope. Every case connects back to the same system; the layers highlighted are where this work sat.
Other projects
Holmes Digital
Reaching a sceptical, marketing-literate audience and turning it into a measurable pipeline.
The Artisans Bottega
Connecting ecommerce, advertising, SEO, email and tracking to build a complete digital growth system.
Mr Smith
Managing paid acquisition across Australia, the United States and Europe.
Want to know what your own case study would say?
The free growth plan is the first chapter: what is working, what is disconnected and what to fix next.