Building an ecommerce experience for an established Australian brand
Emma & Tom’s already had strong brand recognition. The website needed to translate that recognition into a clear digital experience where customers could understand the range, explore products and purchase online.
Emma & Tom’s
Website Development · Ecommerce · UX
Website + Landing
The approach
Digicue developed the website with both brand presentation and ecommerce usability in mind. The experience was structured around clear product discovery, mobile usability and a straightforward journey from browsing through to purchase.
The website also needed to work as part of the wider marketing ecosystem, providing effective destinations for paid campaigns and other digital channels.
The outcome
The finished ecommerce platform gave Emma & Tom’s a stronger foundation for direct-to-consumer digital growth while supporting the brand’s paid acquisition activity.
Growth System layers involved
1 of nine layers in scope. Every case connects back to the same system; the layers highlighted are where this work sat.
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