Organising a complex education offering into a clear student journey
Education websites need to serve several audiences simultaneously. Prospective students need to understand courses. International students need additional information. Existing students need resources. And the institution needs enquiries. Digicue developed the Clinton Institute website around those different journeys.
Clinton Institute
Website Design · Website Development · Education
Website + Landing
The approach
Information architecture was particularly important, helping organise courses, study information and institutional content without overwhelming prospective students.
Clear navigation and enquiry pathways supported the transition from researching a qualification to contacting the institute.
The outcome
The result is an education website designed around student decision-making rather than internal organisational structure.
Growth System layers involved
1 of nine layers in scope. Every case connects back to the same system; the layers highlighted are where this work sat.
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The free growth plan is the first chapter: what is working, what is disconnected and what to fix next.