Home / Services / SEO and AI Search / Technical SEO
Technical SEO that removes the reasons Google cannot rank you
Crawling, indexing, speed, structure and schema — fixed in priority order, with the developer work specified so it actually gets done.
Content and links cannot compensate for a site search engines struggle to crawl, render or trust.
We find the blockers, rank them by impact, and write the fix so your developer or ours can ship it.
Technical SEO is one service inside layer 03 of the Growth System. The hub covers the full scope and how it connects.
What usually goes wrong
The patterns we see most often before we are involved.
Important pages are not indexed
Noindex tags, canonical errors and orphaned pages mean the content you paid for is invisible.
The site is slow on mobile
Core Web Vitals fail, which costs rankings and conversions at the same time.
Structure grew by accident
Duplicate paths, faceted URLs and inconsistent internal linking dilute authority.
Audits produce 400-line spreadsheets
Everything is flagged, nothing is prioritised, and the developer ignores it.
The work inside Technical SEO
Scoped to what your business needs, not a fixed package.
Crawl, index and render review
How search engines actually see the site, not how the CMS presents it.
- Crawl and log analysis
- Index coverage and canonicalisation
- JavaScript rendering checks
- Redirect and status-code clean-up
Core Web Vitals and speed
Measured on real devices and fixed at the source.
- LCP, INP and CLS diagnosis
- Image, script and font strategy
- Hosting and caching recommendations
- Theme and plugin load review
Architecture and schema
Internal linking, URL structure and structured data that supports rankings and AI answers.
- Site architecture and hub structure
- Internal linking plan
- Schema for services, locations, FAQs and products
- Migration planning and QA
Technical SEO sits in layer 03 of nine
Highlighted below. We check the layers either side as part of the work, because that is usually where the result is decided.
Outputs you keep
Documented, in your accounts, readable without us in the room.
Prioritised technical audit
Issues ranked by impact and effort, not by count.
Developer-ready tickets
Each fix specified with acceptance criteria.
Speed and Vitals plan
What to change, in what order, and expected effect.
Schema and structure spec
Documented and validated after deployment.
How it runs
Three stages, with a review before anything scales.
Audit
Crawl, index, speed, structure and schema reviewed against your commercial pages.
Output: prioritised audit
Fix
Tickets delivered to your developer or implemented by us on WordPress and Shopify.
Output: shipped fixes with QA
Verify and monitor
Re-crawl, Search Console and Vitals checked; regressions caught early.
Output: verification report and monitoring
Is Technical SEO the right next move?
We will say so plainly if another layer should come first.
Good fit
- Rankings stalled despite good content
- You are planning a redesign or migration
- The site is slow or fails Core Web Vitals
Fix something first
- No Search Console access or ownership
- Developer capacity has not been agreed
- Content strategy does not exist yet
Connected services
Start with the parent hub, or follow the layer that concerns you most.
Technical SEO FAQ
Do you implement the fixes or just report?
Either. We implement directly on WordPress and Shopify, or hand your developer specified tickets and verify the result.
Can you support a site migration?
Yes. Redirect mapping, pre-launch QA and post-launch monitoring are the highest-value technical SEO work there is.
How often should technical SEO be reviewed?
A full audit before major changes, then light monthly monitoring to catch regressions from plugins, themes or content changes.
Is page speed really a ranking factor?
It is a factor, and a larger conversion factor. We fix it for both reasons.
Find out what is holding the site back
The free growth plan includes a technical health check of your key commercial pages.
For a quick read on a single page, the free SEO Checker scores title, headings, canonical, indexability and alt text from what is actually served.