Home / How We Work
Six steps, in the same order, every time
You should always know what stage you are at, what we are working on and why it comes before the next thing. This is the process behind every engagement.
Review the current setup
Before recommending anything, we look at what already exists — together, not one channel at a time.
What happens
- Offer, audience and commercial goals discussed
- Website and key conversion paths reviewed
- Current channels and spend examined
- Analytics, tag setup and CRM inspected
A shared, honest picture of the current state — including the parts that are working.
Find what is disconnected
The interesting problems are almost always in the handovers between layers.
What happens
- Gaps named specifically, not generally
- Conversion and data accuracy verified
- Lead handling traced end to end
- The single limiting constraint identified
A list of disconnections in priority order, with the commercial cost of each explained.
Build the priority plan
A short plan you can actually execute, sequenced so each step makes the next one work better.
What happens
- Constraint-first sequencing agreed
- Scope, effort and ownership defined
- What we do and what your team does, clarified
- Success measures set before work starts
A prioritised roadmap with clear first, second and third moves.
Connect the right channels and systems
Implementation as one path — ads, pages, forms, CRM and email built to hand over to each other.
What happens
- Campaigns, pages or systems built to spec
- Forms, CRM routing and notifications wired up
- Handovers tested with real submissions
- Documentation produced as we go
A working path from first click to owned lead — verified, not assumed.
Track what matters
Measurement defined before spend increases, so decisions rest on something solid.
What happens
- Conversion events defined and documented
- GA4, GTM and platform conversions validated
- Duplicates and gaps removed
- Reporting view built around decisions
A tracking specification and a dashboard you can read without us.
Improve based on evidence
A review rhythm where changes are prioritised, recorded and judged against what happened.
What happens
- Regular review with a written recommendation
- Prioritised test list maintained
- Lead quality fed back into channels
- Constraint re-checked as the system improves
An optimisation log — what changed, when, and what it did.
What this looks like next to the usual arrangement
Not a criticism of agencies. A description of what happens when work is bought by channel rather than by constraint.
How we behave while doing it
These are the commitments that keep the process honest.
Say the real constraint
Even when it is not something we would be paid to fix.
No invented numbers
No fabricated statistics, no borrowed case-study results, no vague percentages.
Plain Australian English
If a recommendation needs jargon to sound impressive, it is not a good recommendation.
You own everything
Accounts, tags, data and documentation stay in your name from day one.
Fix before adding
We do not scale spend into a path that is leaking.
Evidence over opinion
Changes are prioritised by likely impact and reviewed against what actually happened.
What we need from you
The process works best when a few things are available. None of them are onerous.
Someone who can approve messaging and priorities without a three-week loop.
Read-only analytics and ad account access to verify what is really happening.
Rough customer value and close rate, so targets are commercial rather than theoretical.
A quick sense of which enquiries were worth having. This is the single highest-value input.
Working with Digicue
How long before we see results?
It depends on which layer is the constraint. Paid ads with a working page can produce enquiries quickly; SEO, CRM and lifecycle work compound over months. We will tell you which one you are buying.
Do you lock us into a contract?
Engagements have a defined scope and a sensible minimum term where the work requires it, but we do not use long lock-ins to retain clients.
Who does the work?
The people you meet. We keep engagement numbers deliberately limited rather than passing delivery down a chain.
Can you work alongside our internal team?
Yes, and often that is the best arrangement. We will define clearly who owns what.
What if the first priority is something you do not offer?
We will say so and point you at what is needed. Recommending work we cannot do is part of being useful.
Step one is free, and you keep it either way
The growth plan is exactly steps one to three of this process, delivered as a written review and a prioritised plan.