Enter your ad spend and revenue to see your ROAS, what it means, and how it compares to break-even.
How this calculator works
Enter what you spent on ads and the revenue those ads generated. The calculator divides revenue by spend to give your ROAS. Add your gross margin and it also shows the ROAS you need just to break even, plotted against where you actually are.
The formula
ROAS = Revenue ÷ Ad spend. Break-even ROAS = 100 ÷ gross margin percentage. Both figures must cover the same period, and ad spend should exclude agency fees so you are measuring the media rather than the management.
Worked example
Spend $5,000, generate $40,000 in attributed revenue, and your ROAS is 8.0x — $8 back for every $1 spent. At a 40% gross margin, break-even is 2.5x, so that campaign is comfortably ahead.
How to read your result
ROAS on its own is not profit. At a 40% margin you need 2.5x before you make a cent, so 2.0x is a loss even though it looks like a return. Compare against your own break-even, not against an industry figure.
Questions
Should I include agency fees in ad spend?
Not for ROAS — it measures media efficiency. Include them when you calculate marketing ROI or CAC, which are about the whole cost of acquisition.
Which revenue figure should I use?
The revenue your ad platform or analytics attributes to those ads over the same period. Be consistent about attribution windows when comparing months.
Why is my platform ROAS higher than what lands in the bank?
Ad platforms attribute generously and often count view-through conversions. Expect platform-reported ROAS to read higher than your accounts.
Proof this works
An ecommerce account where the maths actually held up at scale — 12x attributed ROAS across the period.
If you would rather we handled it
We run paid advertising with profitability as the measure, not impressions.
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