Facebook has come a long way since our 2000’s college days to connect with friends to be the largest social media network in the whole world. According to smallbiztrends Facebook stands on top of the list with more than 2.27 billion active users.
Believe it or not many people still don’t know Facebook owns Instagram and WhatsApp too, the other two platforms who are in top 7 of most used social media platforms, so now you imagine how powerful it is to use Facebook for your marketing needs.
In today’s world, it is considered the most popular and powerful marketing tool and yet an effective tool to grow your business. As it goes without saying, every business needs to be on Facebook, but it can be of more use through Facebook advertising.
You all might think; how did it happen?
It is because marketers are always looking to create new ways to connect with their audience or engage them and become their eyes and ears.
Facebook has now become an important part of every business marketing strategy, to generate leads and convert them to sales.
I’ve analysed every social strategy and came up with 6 top benefits that will stand out of crowd to advertise around the world.
Top 6 Benefits of Facebook advertising for Businesses
1. People Spend a ridiculously large amount of their time on Social Media
Facebook is too big for every business of any size to ignore. Your Business needs a Facebook page. You know this so as other businesses.
The average person spends 28 percent of their time online on social networks it’s like 1.72 hours per day.
On average Facebook gets 4 million posts, comments updates, and photos each day, the biggest audience you ever get for your business to grow.
Think about the opportunity!!
2.Grow Brand Awareness and Lead Traffic
I totally accept organic posts don’t get more engagement as it used to before.
Especially when reaching out for a colder audience, to brand awareness and driving traffic those tactics worked like 5 years ago but not now!!
Luckily, Facebook started sponsored content to target the audience with advanced targeting capabilities and reach out to the new audience for impressions and clicks to drive traffic to your website.
You can still use organic posts on Facebook groups and some marketing pages but through sponsored content it reaches to more active people and the make good tactics at the top of your funnel, helping to drive traffic and build brand awareness, and you can nurture your audience to convert your side.
3. Low Marketing Expense
Every business needs a website, which obviously would cost some little sum of money to develop, host and maintain. Luckily, now we can get a packaged deal to do all these by our agency with low fee.
Facebook page for the business can help you display all your services and products on your page and it’s all can be done for FREE!!
Then there are Facebook ads which enables you to target your potential customers. Since Facebook collects a number of demographic attributes for all its users, these can be utilised when creating your target audience for your ad.
Facebook ads are very budget friendly, you can set a daily limit on the amount you want to spend for a day to manage your expenses. Most Facebook ads are created as mobile friendly, which gives 66% of the ad revenue.
4. Content Promotion
If you have great content going on social media platforms but you are not getting enough reads and you want people to know about it. But posting on social media doesn’t get more traffic organically.
So, what’s the plan? How can we get more people to get your content!!!
The answer is just done your nose, Just a metaphor!!
Well, when people share your Facebook Ads (Yes, Sharing can be done, and people DO share ads), your content will be exposed to 4 times the traffic you usually get on a regular basis.
Remember Engagement snowballs as you go on social media.
5. Keep your Audience Engaged
You got a great thing going on, but you need more to keep your audience stay with you. Get your audience ready through,
• Maintain their interest
• Educate them about why and how your product helps
• Build a trust
• Engage them for a sales pitch
• Create polls and make it fun for engagement
Try different methods to make your audience valued, remember it’s not just driving traffic and leads, engage with your audience and keep them in your loop.
• “Organic” posts and photos are our initial step
• Live Videos
• Facebook groups
• Messenger Bots are fun!! Play with them for more engagement
Out of all Live videos gets most of it. Marketer with video engagement gets 20 percent of a definite advantage than just posts.
Take entrepreneur Tai Lopez’s Facebook page. When he goes live – almost daily, mind you – his 6.4 million followers see a notification about his content, and it gets prioritized in their news feeds.
6. Now It’s time to Drive Revenue
You got people coming to your pages, you’ve used communities to engage and build an audience through ads. Now it’s time we use Facebook from leads to sales phase.
Yes!! You heard it right, Facebook can likewise be used to nurture leads all through a sale for a right setup.
That advanced targeting lets you pinpoint your audience at each stage of the marketing funnel and personalise it accordingly to the end user.
Example, E-commerce can sync their inventory to track shoppers and check inventory. They serve them up to people who have browsed product pages – without the need to manually create campaigns for each one.
Want to dive into Facebook advertising for your business or your clients, but aren’t sure where to start? Schedule a demo to learn more about our Facebook advertising solution within the DigiCue Team.
