Hello Small Business owners and welcome to second blog on Small Business Marketing 101. If you missed the first one quickly click here and learn about Inbound Marketing.
It’s not too hard to see the importance of video marketing these days. Videos attracts more people and moreover it it’s an easy-to-digest format that gives our eyes a rest from the overabundance of textual information online. Probably this would be why world watches 1 billion hours of social like Youtube every day.
You want to take advantage of video marketing? Then you are In the right place. This series on video marketing will give on on importance of video marketing and how can it be done. Moreover, the bonuses on how to overcome the hurdles in video marketing.
Videos are no secret the most effective way to grab your audience. From traditional commercials in 1960’s to today’s youtube, snapchat, webinars and more has become a staple in our everyday lives.
According to Forbes, 90% of consumers say videos help them with buying decisions. Sixty-four percent say that watching videos makes them more likely to purchase. Forbes also reports that businesses that use video in their marketing see a 41% increase in search traffic compared to those that don’t.
Video has taken social media, and marketing in general, by storm.
Here are few highlights before hop on to how to do effective video marketing
- 1Billion house of video content viewed in youtube each day
- Just a word “video” in subject line increase click-rate by 14%
- More than 50% video content is viewed on mobile devices
- Estimated video content traffic will account to 80% by the mid 2019’s
- Videos with 2 minutes get more engagement
Lets dive In on how video marketing helps you grow your business
Video in socials
Consumers rank video content as their number one choice according to most surveys. It gets more attention. 80% of the new product launches are video teasers on socials. Customers like to interact their favourite brands through social and get up to dates on their product lists. Marketers believe they get at least one client through every product launch in socials.
Video is a powerful content that it generates 1200% of shares when compared to image and text combined. It can be used throughout the customer journey to maximise your success.
Youtube for Small businesses
You may have heard that youtube is the second biggest search engine right after google. So what exactly does it tells us? Customers search your brands to learn about product reviews, how to’s and more through videos.
Creating YouTube videos means that you’ll get in front of more customers searching for videos related to your industry and products or services.
Website Video in Small Businesses
According to the study, people stay on webpage if there is a video. You can do this by adding an introductory video on your homepage.
This can be reshaped on social media and create engagement.
If not an introductory video, animated videos help people stay more on your website.
Email videos
As previously mentioned adding a video can lead to 14% increase in click rate to open the promotional email.
You might think adding video is a complicated thing but it doesn’t have to play on email, you can redirect it to your social media accounts or website landing page.
Hurdles on Video Marketing
Here comes your bonus on how to get over with your myths on video marketing.
Myth 1: Video is too time consuming
There’s a common misconception when it comes to making a single video takes days to complete. However, creating videos for social might not take longer that expected but might put couple of hours a week to complete and embed it in your website or in your socials. You don’t have to start from scratch, you can use your old pictures or even stock imagery and save the time.
Myth 2: Video is too complicated to make
Most small brands don’t use videos for their promotional purpose and they feel its too complicated and they don’t have the expertise to create one. Video editing softwares are bit tricky to learn and you might have to learn some advanced options but now-a-days there are other softwares that makes video editing so simple for non-professionals. You can use them to create professional videos on your own.
As i’ve mentioned earlier, short clips gets more attention and engagement. So you don’t have to create a huge videos and start with a simple text and stock images and your products, later you can try complicated things.
Myth 3: Video is too expensive
It doesn’t beak your budget. As i’ve mentioned earlier, simple video clips from stock imagery, photos and some products and text formats you need to get started. Now-a-days cameras are so powerful they can be a replacement for your ads so you don’t have to worry boy buying a video camera.
Adding text into video is simple and its all drag and drop these days. Select the layer, edit and add your own texts. All these can be available in your video editing tool.
Conclusion
Now that you want to make a video, what type of videos make engagement to your audience? This is the biggest question faced by many small businesses looking to start a video as they need to think of ideas and examples for inspiration.
Animoto is a video marketing tool. It got so many templates to start with. It’s worth check it out for some inspiration on how to make videos.
Contact usContact for more information on how to make effective video marketing techniques. See you at next blog on Small Business Marketing 101
