Small business marketing 101 is getting some good traffic. So let’s not waste more time and learn more about how you can boost your business through Email Marketing. This third lecture is about the importance of Email Marketing and with my technique you can stand out of crowd to engage more customers.
You might think businesses send hundreds or even thousands of emails each day and what makes DigiCue’s technique different. Let’s dive in and find out.
Email Fact: You know Ray Tomlinson is the inventor of Email who implemented the first email program on the ARPANET system, the precursor to the Internet.
Since, then email has came a long way, but Email marketing is yet another biggest evolution in the business world. You can do a lot of things with email, send news, share your new products or offers and many more. It creates a relationship trust between customers and businesses.
You might think Email marketing in today’s world is dead, but learn this important trick. Every customer is different and they all have their tastes in your business so, listen them and come up with new content whenever you’re on Internet. Email marketing isn’t just about you or your business, it’s about interacting with your customers.
I’ve prepared a guide in my previous blog about email marketing but in this I’ll talk about how to make the email marketing from scratch and what all you need to remember before you click send emails to your clients.
Before you send your first
So now you’ve decided to give email marketing try to nurture your relationship with your customer. So what’s next?
First you need to understand the purpose of email marketing: In marketing definition, its a form of direct marketing using electronic email. Every email you send to your client comes under Email marketing. So keep in mind to create new content and engage with your clients.
With Email marketing you not only targeting your clients you might get new clients within the line. So I’m adding some tips to keep in mind for maximum success.
Start with a Plan
As long as you have right questions to ask for yourself for your email marketing purpose
Who are you sending these emails?
- Current Subscribers
- People who signed up in your website
- Customers who purchased your services
What is main reason for sending these emails?
- To increase sales in your services by encouraging people to buy for first time or repeat buyers
What type of emails are you planning to send?
- Newsletters
- Subscription reminders
- Invoices or purchases
What type of content?
- Informative articles about your services or products
- Special offers
Once you got answers to these questions, next stage map them into different categories. Think of this like a map from source to destination and make sure you clear all the paths so no disruptions erupt. You need to be familiar with the journey your customers take from lead to conversion so you can anticipate any needs or questions they will have along the way.
Email Segmentation
Email segmentation? Take some time and break your customers into few categories for sending more personalised emails to their inbox.
Rather than sending whole bunch of irrelevant emails to people who don’t even open, Segmenting your email lists is a proven theory to an increasing email open rate. All best marketers use this option to improve their effectiveness in email campaigns.
You can segment your audience or customers into groups based on their age, location, gender or any other variable.
To give a best example of segmentations, here are some common most used segments
- New subscribers
- Location
- Interests
- Shopping cart abandonment
Personalise your messages
After segmenting your email list its time to send the emails relevant to your customers based on the demographics we had from their history, interest or other variables. Now it’s time to create some personal emails to that group. First include their name at top of addressing them, This always give a personal touch to your audience.
Best thing about email marketing is you can personalise your emails. This shows your audience that you care for them and it’ll delight them. We can do more by adding the personalise touch by adding their name into subject line. The click rates doubles when its personalised to your audience.
Time your Emails
Now that you asked the right questions, segmented your audience and gave a personal touch to emails. Now it’s time to scale your efforts to take all tools and tactics that work most to reach maximum people. At this point set up your automation and sit and relax.
Automate your emails weekly or weekly according to your content and wait for the results. Automation gives you advantage and once you set it a particular time and date It’ll go live at your busiest hours.
Measure your success
Emails sent and waiting for the results. Once you receive your metrics use that to make most of it and improve it each time you segment your audience. As I’ve told earlier, all your audience are different and use the data you have and make most of it.
Keep an eye on your metrics, try to retarget the subscribers who don’t engage and maintain good deliverability to ensure long-term email marketing success.
Some of the best email marketing tools are Mailchimp, I’m using it for many purposes like effective landing pages, email marketing and the automation. Some of the other big names in email marketing platforms are Zoho, Hubspot and Ontraport CRM’s.
Some of the best email marketing tools are Mailchimp, I’m using it for many purposes like effective landing pages, email marketing and the automation. Some of the other big names in email marketing platforms are Zoho, Hubspot and Ontraport CRM’s.
Don’t worry if you don’t have any email subscribers to start with. I’ve made a step by step guide on what’s the best way to make sales online in my blog.
I’m new to email marketing, and I might need a little help.
See you at next class on effective use of social in businesses.
