You Might think, why social Influence is so important to my small business. Many People are talking about our business online, it may be good, bad or an average, but the real thing, we need to think about is how are we steering that our way for a greater business height?
Everyone knows how powerful a social media can be, like its powerful advertisement options to its tools for a small business. A Solid Social Presence helps you engage potential customers and grow your business.
I always say, “Having a presence of social media give your customers a legitimate eye to your business.” “Or Other way of saying a business without a social presence is outdated at best or untrustworthy.”
With so many ways to promote your business, it can be very hard to know where you start.
I’ve created a Six Steps to Engage your audience in Socials.
1.Create Business Page
If you want to show your presence, you need to create a separate page for your business. It’s just a regular personal page for your business to promote your brand. Start Spreading the word, ask your friends and customers to like or follow your page and thus the first phase of advertising starts.
When creating a page, it’ll ask you a lot of options and I say take time and customise it. You add as much more information as possible, so it creates a presence of what your business does.
You may be wondering, what social networks to use and I would suggest the top3 social networks in your region.
2.Engage Regularly
Setting a page and customising is just a face of the business. Now it’s time to show what you do in your business. Personalise it!!
“Post as frequently as you can and, at a minimum, once per day,” said Katie Campbell, social media manager at
Fundera. You need your audience to feel like they know your business.
The most important thing is content, ask yourself, why the customers want to check-in or talk about your business!!
Show what your business can do with your content, posts about the photos and behind-the-scenes to tell more about the business to your customers.
Analytics on Each platform can help you see engagements of the posts and what kind of content your customer likes and how many people it reached.
3.Promote your Page
Now It’s time to promote your page, what’s good is sharing and creating great content if no one sees it?
Initially we start in Old School, grow your audience by showing your presence on your business. Add a link of your socials business page on business cards. Add your socials on your website and every marketing materials you produce.
Engage your customers by creating a offer on your social pages and offer them to like or post or share your page for amazing deals. Always create a simple and memorable URL so it’s easy to remember.
4.Engage Your Followers
The New Socials algorithm favors posts and pages that create engagement. Before posting anything on Social’s, you should ask yourself if it will create a conversation.
It Shouldn’t be a one-way conversation, businesses should interact with their customers by responding to their queries and feedbacks. That shows you care for your customers. Create engagement by creating polls or ask a question to know the needs of your customer.
The key to engagement is posting quality content. For best results, try to be friendly and conversational. Keep updates timely and respond to comments and private messages.
5.Leverage Friends of Fans
Social Media is the new “word-of-mouth”. People are most likely trying something if their friends already tried using it.
When your customers interact on your page, their friends see their activity on their feeds. Engage more and make interactions by using polls or questions or any other way to an engagement.
Post your socials in every wall of your business to encourage your customers for a small discount whenever they check-in your business. This will notify their friends and create new users to know your business.
6.Try Facebook ads
Facebook Ads is the most powerful tool ever used in social Platform. If you’re having problems people reaching out with organic, try paid advertising. Till date many don’t know Facebook owns Instagram, Messenger and WhatsApp. If you Start investing small money on Ads, it’ll reach to all 3 platforms with same price.
When you create a special event or a limited time promotion, promote it with Facebook ads for a better engagement.
You can target a specific audience or by their location, age, gender and interests. This powerful tool also features an analytical tool to helps you understand what drives your customers more.
For more information about advertising your business,
Contact Us 
