Everyday people are receiving thousands of emails everyday, with this cluster how can you stand out of crowd? With my strategy you can engage your customers as individuals by responding to them based on what they do
Ray Tomlinson is the inventor of Email who implemented the first email program on the ARPANET system, the precursor to the Internet.
Since, then Email has come a long way, but Email marketing is yet another biggest evolution in the business world. It creates a relationship between with the customers and builds audience to get results.
E-mails from marketing aren’t just spam, it isn’t any personal message from a family or friend. It lays in between of both the scenarios.
You can do a lot of things with emails, like sell products, share some news, or tell a story.
“Email Marketing isn’t dead, it’s one of the few marketing channels to build a long-term relationships with your clients with meaningful email conversations at scale”
You should use email to build upon an existing relationship with your customers and leads to provide relevant information they need from you to complete an action and achieve a goal.
Email Marketing isn’t just about you or your business, it’s about interacting with your customers. If you remember this, your leads not just read but look forward for new content and want to learn from you every time you are on Internet.
Email is simply the best way to make sales online: A Step by Step Guide
The first and foremost important thing you need is permission to email your customers. You might think, buying an email lists are easy, but we never recommend it. Those aren’t your real customers.
We even do not recommend adding emails from business cards you receive from conferences unless they consent you for receiving your newsletters.
You might think, what should I Do, as I’ve said No to your top answers. To get started you need an
The most common mistake everyone does is build an email list and put an optin form in their website and hope people sign up. Unfortunately, this doesn’t work every time well.
You need to create an offer like a bribe to attract people that’s called a lead magnet. This doesn’t have to cost you anything to create; most of them are digital materials like PDFs or videos that you can create yourself at no cost.
Some popular lead magnet examples are…
For even more lead magnet ideas, check out our list of Highly Effective Lead Magnet Ideas to Grow Your Email List.
Email segmentation? Take some time and break your customers into few categories for sending more personalised emails to their inbox.
Segmenting your email lists is a proven theory to an increasing email open rate. All best marketers use this option to improve their effectiveness in email campaigns.
To give a best example of segmentations, here are some common most used segments
This is most important step because even with all of the hard work you’ve done to grow your email list and segment it, you won’t if emails don’t get opened.
The first and foremost obvious problem is your email sent to subscriber’s spam folder, to avoid such problems you should choose a reputable email service provider as mentioned at start.
Timing is everything. Think twice and send your emails to get a better open rate. The timing can be based on location, time and day of the week.
Make your subject line stand out. The most compelling your line the more success rate in opening your email.
Make it personalised and personal so your customers think in more effective way. To make it happen, you need to know your buyer persona, their problems, desires, values, likes and dislikes.
According to BlueHornet, 67.2% of consumers use a smartphone to check their emails.
We just can’t ignore them. They are huge. Make sure your email is mobile friendly.
That’s It you’re ready to start your Email campaigns
We hope this guide has helped you learn how to create an effective email marketing campaign.
I’m ready for email marketing, but which platform should I use?
Whether you’re starting your first email campaign or you’re a seasoned email pro, there are numerous tools and support you need. With a wide array of features that do everything from automating to tracking to optimizing your emails.
Okay, but how much does it cost?
we’ve got you covered from start to finish.
Here are some of the best start-ups for your email marketing.
I’m new to email marketing, and I might need a little help.
We’re here when you need us. During your first month consultation with us, we offer 24/7 support for free so that you can get the most out of your account.
Keep in touch with our support team through email. Whether you’re hitting a roadblock with an email you’re writing, or you want more information about how something works, help is available around the clock.
