Tons of people want to use social media management tools to manage their multiple social media channels through a single dashboard.
What’s difficult is finding out whether or not the one we choose or researched is the right fit for our brand or organisation.
Can it deliver everything we need and provide analytics to our social channels? It can be pretty overwhelming to think of all the jobs social media marketers have to complete every day.
Let’s dig in and we put the best 20 of the best social media management software solutions and here are our best picks for small businesses and organisations.
You may have heard of Hootsuite, HubSpot Marketing Hub, Zoho Social, and Facebook Pages Manager are the few most popular social media tools.
The 20 top social media management tools and platforms
The list is broken down into two sections:
- Tools more suitable for small-to-medium businesses and
- Tools more suitable for enterprise businesses
The tools are not arranged in any order as they’re great tools in their own unique ways.
Use the following spreadsheet I got from Buffer to plan what’s best for you.
The spreadsheet has information of each social media management tool discussed.
- The Prices
- Free Plan or Free Trail
- Product Offering
- Social Networks Supported
- Unique Value
Let’s Look through each tool!
Social Mako
At last.. An Affordable Platform
Let’s Start with my personal best and currently using successful social media platform.
Description
Social Mako is a simple and easy tool used for creating, scheduling, and analysing content instantly. It allows users to create beautiful content that they can share and post right from the platform.
It can be used to analyze and see the growth of all Instagram and twitter accounts and also track key performance stats like engagement rate, follower growth, hashtags, and much more.
It’s kind of let you spy on your competitors socials. Users can easily export all types of data in PDF format and compare the same with competitors.
Giveaway:
The platform comes with the option of adding clients to get approvals for posting, including adding the team members so that they can have their accounts.
Don’t use one account – allow them the freedom of their own account.
Users can easily post or schedule for Instagram, Facebook, LinkedIn, Twitter, YouTube and Google My Business without any problems. To save time, users can prepare captions beforehand and use them in future easily to draw attention right away.
With their all-new partnership with DesignBold, you can create jaw-dropping content to schedule or post right from the Social Mako platform!
Prices:
Starter plan (Free), $10, $40, $90, and $250 per month (with a 14-day free trial)
It is really a best and affordable social management platform.
Hootsuite
Social is your superpower.
Description:
Hootsuite, probably the biggest social media management tool, is used by over 15 million people.
Hootsuite is something special, likely because it’s the first social media management platform that I used at my very first job as a Marketing Coordinator. At the time, I was managing the company’s social strategy before social advertising had really taken off.
It’s really an all-in-one platform that allows you to curate and schedule content, measure your social, run social media ads, and more.
Giveway:
The best thing about Hootsuite is its ability to monitor multiple accounts and keywords, connect with over 35 social profiles and bulk-scheduling media posts.
Prices:
Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)
Sprout Social
Build and grow stronger relationships on social
Description
Sprout Social is probably first and foremost known as a one-stop shop for managing and scheduling all of your social media accounts through one simple-to-use platform. Very handy indeed for your company’s social media administrator when they’re trying to juggle Facebook, Twitter, Pinterest and more at once.
Giveaway
But it doubles up as a powerful tool for analysing your data, too. You can sort by various demographic and geographic measures to quantify exactly what content is working for which followers. Sprout can manage multiple accounts and monitor keywords across all social media so that you know when your brand is being discussed. It also helps your company respond to customers by directing messages to the people within the organisation who need to action them.
Price:
Prices: $99, $149, and $249 per user per month (with a 30-day free trial)
Buffer
Simpler social media tools for authentic engagement
Description
Buffer (though the service is now officially called Buffer Publish) is one of the longest-running social media tools aimed primarily at scheduling posts. It supports Facebook, Twitter, LinkedIn, and Instagram, and Pro users can schedule Pinterest updates too. Free users can connect up to three social accounts, including Facebook Pages and groups.
Giveaway:
When you first connect a social account, Buffer will create a schedule for you. There are also mobile apps available for both iOS and Android, so you can schedule on the go.
Buffer Publish includes limited insights into post performance (and none for free users). You can see the number of impressions your post achieved, the number of clicks on any links you included, comments, shares, and overall reach. Since Buffer Publish is primarily aimed at scheduling updates, this is a small part of the package. Buffer also offers Buffer Analyze, which has significantly deeper analytics into things like engagement metrics, follower demographics, and organic vs. paid posts.
With Zapier, it’s easy to link any other service you use to Buffer. For example, you can automatically add new blog posts to your schedule, either directly from WordPress or through an RSS feed.
Prices
Forever free plan, $15, $99, $199, and $399 per month (with a 14-day free trial)
Agora Pulse
Managing social media has never been easier
Description
Like any other social media platforms mentioned before, Agora pulse is also a social media platform with scheduling and reporting features.
Giveaway
The best feature I like in Agora pulse is its Facebook Contest and competitor analysis tools with a very affordable price point.
Prices
$49, $99, $199, and $299 per month (with a 14-day free trial)
CoSchedule
#1 marketing calendar
Description
CoSchedule is more than a social media management tool; it’s an agile of marketing tools that will help you stay focused, delivery projects on time. It has a powerful calendar to manage many aspects of your marketing. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.
Unique value
CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place.
Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts.
Prices
Starting at $0 – 20, $40, $60, $210, $300, $1,200 per month (with a 14-day free trial)
Sendible
Social Media Management Tool for Agencies
Description
Sendible is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients. It efficiently crafts tailored posts for each platform and collaborate with teams and clients.
Giveaway
Sendible has some impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.
One other best feature about sendible is its hashtags feature as it gives you automatic suggestions and, on your keyword, and gives you a number of times the hashtags been used for posts.
Prices
$29, $99, $199, $299 per month, and enterprise pricing (with a 30-day free trial)
Friends+Me
Share to Anywhere
Description
Friends+Me is another prime player in the social media management tools family. While Friends+Me puts the highest emphasis on Google Plus features, many other social platforms are supported. Friends+Me appears to get rave reviews from users and has a beautifully designed website.
Giveaway
The ability to schedule five posts per queue at one time, link shortening, browser extensions, an integration with Zapier, as well as standard support. The free plan can also be used for a variety of social platforms like Google+, Facebook, LinkedIn, Twitter, and Tumblr.
Pinterest and Instagram are supported as well, but you will need to upgrade.
Price
$7.7, $24.17, $49.17, and $215.84 per month pricing (with a free plan)
Crowdfire
The only social media manager you’ll ever need
Description
Crowdfire has been adding new features over the years. Besides scheduling content, it also allows you to manage your Twitter account (follow and unfollow) and suggests articles for sharing. Crowdfire also has it snative apps that saves tons of time by managing all your social profiles from your mobile.
Giveaway
Crowdfire stands out from most social media management tools in that it lets you connect your blogs, YouTube channel, and online shops and will create social media posts for every update you have on your sites.
Price
Free, $7.48 /m for solo-preneurs and small businesses $37.48 /m for medium businesses $74.98 /m for agencies and large businesses.
Post Planner
Smarter social media management
Description
Post Planner wants to help social media marketers with three key jobs: find high-quality content, plan the perfect publishing calendar, and post consistently. Its curates and rates content suggestions and allows you to create a content-type-based schedule.
Post Planner provides information on the top performing content for any social account, hashtag, or topic that you can use in your social media marketing campaign.
Giveaway
With its Find tool, Post Planner makes it super easy to find content that has proven to engage people.
Also, instead of just picking your time slots in your schedule (to form your sharing plan), you can select the content type for each time slot and Post Planner will fill the slots with your chosen content accordingly. (You can also schedule posts outside of this plan.)
If you have content that you wish to reuse or share again, there is the Re-Cycle feature to revive your best evergreen content and keep it feeding into the social eco-system again and again if needed.
Prices
$3, $11, $24, $59, $129, $299 per month, and enterprise pricing
Tailwind
#1 Pinterest & Instagram Scheduler and Analytics Tool
Smarter visual marketing
Description
Tailwind is a social media management tool for Pinterest and Instagram. Apart from helping you schedule posts, monitor conversations, and measure results, Tailwind provides recommendations for improving your Pinterest and Instagram performance. It tells you to post at the best times for engagement, grow together with Tribes, and get more actionable analytics with tailwind
Giveaway
Tailwind is great for Pinterest and Instagram marketers as it provides a range of features that are specific to these visual platforms, such as Pinterest content promotion and Instagram UGC content management.
Save time by scheduling with Auto post
1-click Hashtag suggestions
Smart Schedule allows you to pick the best time for more engagements from your audience.
Prices:
Free trial with limited features, $9.99, $799.99 per month, and enterprise pricing
Later
World’s Favorite Instagram Marketing Platform
Description
Unlike most social media management tools, Later focuses mainly on Instagram (though you can also connect your Pinterest, Facebook, and Twitter profiles). This is really an leading visual marketing platform for Instagram and allows you to measure the results of your social posts.
Giveaway
Plan a month’s worth of social media posts with just in minutes, where you can easily drag-and-drop images to schedule them. It also has a free link tool that you can use on your Instagram profile to link to a shoppable Instagram feed or various websites and blog posts.
Linkin.bio turns your Instagram profile into a mini website. Complete with analytics.
Prices
Free forever plan with limited features, $9, $15, $30 per month, and enterprise pricing
The 3 top social media management tools for enterprise-level companies
These are my top 3 social media management tools that suits your social media strategy and gives you bit more something you are looking for
Most of these tools does’nt show pricing but they can give you a special demo on how the tool works and a limited time free trail on their product.
HubSpot
All-in-one inbound marketing software
HubSpot’s social media management tools are part of their all-in-one marketing software, which starts at $1,120 per month. The aim is to save time by prioritizing social connections you place most value on across a range of social media platforms, you can easily compare your results across your marketing channels and measure your social ROI.
Hubspot not only simply monitoring and managing your social media, but critically also ensuring that the work you put into it translates into some form of measuring business return.
Salesforce Social Studio
Your social media marketing Listening platform
Salesforce provides probably the most comprehensive set of products for enterprises. Its Social Studio, a part of its Marketing Cloud platform, can help you analyse conversions from nearly any source you see what your fans or followers are talking about your business. It even strengthens your customer relationships by aligning your marketing, customer service, and sales efforts on social media.
The best part is it allows you to see live displays of social and marketing activity from its marketing command center. In here, you can respond to customer comments or track customer interactions and many more.
Falcon.io
The platform for every kind of social media marketer
Falcon.io combines all the things social media marketers would need in one single platform: social media management, engagement, and analytics, customer experience management, and DIY landing page builder.
Power campaigns with more accessible and easier-to-use data. Get to know your audiences with social listening while tracking content performance. You can also merge your social data with your CRM for a unique 360-degree customer view.
Simply put, it is built for social analytics, community engagement and governance for Facebook, twitter, LinkedIn and Instagram accounts.
From publish content calendar you can Create paid and organic posts for all your social networks in one collaborative content calendar. It’s easier to manage channels, teams, workflows and campaigns with complete clarity.
Last thing, they support real-time chat and a host of services to ensure you enjoy full potential of Falcon.
What’s your go-to social media management tool?
Social media management tools come in all shapes and sizes, and what suits you best depends on your social media goals and needs.
My advice is simple: check out as many free trials as you need, and go with the tool that fits how you like to work most closely.
I hope I’ve managed to mention at least one tool that might suit your needs.
I’m sure this list only scratched the surface of the entire ecosystem of social media management tools.
To make it easier for you to compare your social media tools, I have developed an template to start with,
