Content Marketing is still the best form of marketing technique of creating and distributing content among your website or social media platforms.
It is a strategic marketing approach focused on creating and distributing valuable and consistent content to attract more defined audience to your website for FREE.
However, it is not an easy task to come up with new content ideas targeting your business and find your audience niche.
There are few online tools such as Answer the public which gives an idea on people’s questions on the search engines. There is Quora, Reddit and many other forum-based platforms where people ask a ton of question which can give you an idea on what your customers are searching for.
When it comes to your content marketing strategy, all that information on the Web can be overwhelming, making it hard to know where to start, what to include, or when you’re even done.
This might be a hard task searching for content on multiple tabs and to see how we can help to answer those questions to the audience. And SERIOUSLY its super time-consuming.
What if I say there is a tool with more detailed analysis of content that is doing well in your niche and how they are performing on a single dashboard.
If you are in Digital space for some time you must have heard of BuzzSumo, A market leader and the best content tool on the market till date.
Now Comes Social Animal! The Internet is an ever-changing zoo, but Social Animal is content marketing research on beast mode.
Social Animal is a similar tool that promises to be better than BuzzSumo. Is it really better or as good as BuzzSumo?
PROS
- Instantly analyze millions of articles to find top content trends and sources
- Discover the right influencers for the right content to boost your reach, plus find the best channels for your specific content
- Monitor competitors and track their content’s performance to score valuable insights
- Best for: Digital agencies and pro bloggers who want detailed content insights for better marketing and social media strategies
CONS
- No backlink analysis
- Less number of results for any keyword search compared to BuzzSumo
- Only one user in the starter plan
Today I want to talk to you about Social Animal!
A tool that lets you discover relevant content that works in your industry and helps you understands why, isn’t this amazing
Hold on there’s more Social Animal identifies influencers who can amplify your message. This tool has a lot of features.
Dashboard and User Interface
The dashboard’s UI is very neat and simple, during your onboarding, it asks you choose the purpose of the tool so it will help you to personalise your experience.
After that, it asks to add at least 3 keywords and your competitor names to get up and running.
Once you have signed up, the main dashboard shows the list of trending articles and mentions for the main keywords you have selected during the initial onboarding.
You can add up to 10 keywords. it is really a clean dashboard and shows all your important keywords trending all over the world.
Head over to what’s hot tab on your left for trending content, popular influencers, domains, Facebook posts and authors related to your keywords and competitors.
Overall, the dashboard is very intuitive and easy to navigate even for beginners.
Articles and Insights
In the Articles tab you will find the top-performing content of any keyword you search for.
The best part of this is you can see the top trending content on keyword specified and where the content has more traffic and how many social engagements it had.
Another best feature of Social Animal is its filtration technique. They have different types of filters like time period, type of content, specific domain, author, language and many other cool filters.
In the insights tab, you can check the trends, learn the best time to publish your content on each network and way more.
It is just the content analysis of your dreams, so you’re on top of the trends in your industry.
In here, I want to talk about Headline Analyser, clicking on the Headline Analyzer tool shows you Social Animal’s detailed analysis of any headline.
You could get detailed analysis of that article’s headline displaying the examined result of the length, words and emotions.
Influencers
Head over to your influencers tab to share your content far and wide. Social Animal lets you know all the social media profiles and authors who are talking about your industry or products who can skyrocket your reach.
The filtering helps you to discover which users have shared related content to specific keywords you cared about.
Influencers can be searched for any keyword based on the Twitter profile, web searches, and the best authors.
Facebook Strategy
This is something you’ll be super thrilled, diverse your Facebook Strategy with Social Animal by learning exactly your audience wants.
Search across millions of pages and billions of posts to see what’s performing well in engagements for any keyword or topic.
Social Animal breaks it all into graphs so you can visualise performance and other metrics.
Pricing
There are three plans ranging from $49 a month to $499 a month. The starting plan comes with only one user and hence good for individual bloggers.
If you are a content marketing team, the agency plan is essential as it allows for up to 5 users.
All the plans come with an unlimited number of searches and insights.
Support
The support team is fantastic. Live chat support is available both on the main website and also within the app dashboard.
The response times were super quick, and I got the answers immediately whenever I posted a query or a doubt. Very impressive.
However, there is a lack of help documentation covering all the features and details of how to use each feature.
Conclusion
Get the only product you need to win at content marketing and social media with Social Animal.
