Hello small Businesses. Today on our small Business 101 we’ll talking about some of the ways to market your business on tight schedule.
When the budget is tight, marketing is the first expense you want to cut to reduce save some. But, Let me stop you right there.
Small Business marketing services are just a start. Here at Digicue, we planned something very useful for our small businesses on their tight budgets. Here are our best 10 marketing strategies that can market your business.
Recycle your blog content
Just as you can repurpose data studies, you can reuse your old content into something new creation as well. Use webinars into a video tutorials. Transform your blog content into a Ebook and share it in your socials and grow you email lists.
Social Media Presence
Social Media is free-to-cheap way to get the word out about what’s new happening with your business. Even on your tight schedules and budgets don’t stop your social accounts. You may stop boosting your posts but don’t stop your organic posts. Engage with your customers on daily basics and post interesting content on your socials whenever you get time to do it.
Networking
The best way to build your brand is by networking. I always believe the best way to do business is to et out there, shake some hands and get to know people. It may not be an instant process but having a strong network is one of the greatest assets any business person could have.
Leverage your community
Target your neighbourhood. You don’t have to do big with your marketing efforts. Think logically and attract what’s going on in your community.
Do flyers and post in local library and shopping centres and sponsor local sports leagues and leave a mark on your community. Once all in place get to know your customer and get in front of them and get your marketing message out there.
Join Local communities
One of the best way to get help is to offer help for others. Join your local communities and groups in your industry on LinkedIn and Facebook, and offer people with good advice and recommendations when they post any queries.
This is one of the best way to build great connections with people relevant to your work. You’re being observed by many others in those forums, they see your name and what you’re business is and when they need a hand in business advice they would definitely come to you.
Build Relationships
Marketing is not about getting new leads to your business. Its to keep your current customers as well and provide the best service possible to them once in a while even if they don’t ask. Engage with them with your Email Marketing.
Provide your customers with informative content and something helpful to their business that they look forward to receiving.
Offer a free info-product on your website
Create an ebook or a digital product to give away on your website. One of the best ways to get leads and visitors to your lists.
Offer coupons
Coupons are always a good way for many businesses to attract new customers. Researchers show that people always tend to use coupons proving this method is successful in expanding the customer base.
PPC Advertisements Promotions
Major advertising platforms like Facebook, LinkedIn and google offer free credits or vouchers when you sign up for their services. Take advantage of those on your light budget and do a test drive on how your campaigns working.
Offer Free Trail
If someone is interested in your product or service give them a free trail to start. In today’s world people always want to try first before purchasing the product or service. Taste them the fruitful offers and turn them in to your leads.
These 10, inexpensive marketing strategies will help you engage customers, build relationships, and ultimately keep your brand on top. It’s not always about the money you have to spend on marketing, it’s about the time and effort you put into it and above all, the relevance it has for your customers.
Contact Digicue for additional information on implementing your marketing strategies in digital world.
